Kati Kusmin is appointed as additional member of AS Baltika Management Board to lead the sales and marketing division. Starting from 1st of October Kati Kusmin will be responsible for sales and marketing strategy of Batika’s brands Monton, Mosaic, Ivo Nikkolo, Baltman as well as the new sale channels development strategy.
„I am very glad to appoint Kati Kusmin as our Director of Sales and Marketing Division starting from the beginning of October. Baltika´s target is to develop our international marketing and improve the shopping experience in our more than 100 stores. In addition to developing our own retail system we focus on multichanneling: growth through traditional wholesale and expansion through international franchise and concession projects and e-commerce. We wanted to bring the best possible experience and knowhow to the new position and Kati´s experience and work performance has made her the best candidate for us,” said Meelis Milder, Chairman of Baltika Management Board.
„Baltika has created and developed brands with very strong potential and during the last year and half the company has done important restructuring of its retail system. I am happy to join Baltika team and dedicate myself to offering the stylish clothing and best shopping experience to Monton, Mosaic, Baltman and Ivo Nikkolo customers in all markets. I want to contribute to achieving Baltika´s international targets – strengthen its leading fashion retailer position in the Baltics, support profitable growth in Russia and Ukraine and expand through multichannels to new markets,” said Kati Kusmin.
Kati Kusmin is a valued leader in merchandising, who has worked in Eesti Tarbijateühistute Keskühistu, AS Kalev, AS Kalev Chocolate Factory, AS Tallina Kaubamaja, AS Hotell Olümpia and AS Reval Hotelligrupp.