Compared to May 2009, Baltika increased it sales in home market Estonia by 8%. This is the biggest sales growth for Baltika in almost two years.
Sales growth results from increased consumption, renewed and strong brand collections and effective marketing campaigns.
Consumption has increased in all regions of Estonia. In May the most popular clothing items were outerwear, festive dresses and suits for graduations.
Customers have very well accepted Rocca al Mare centre where Baltika is represented with all four brands. All four brands are also represented in Kristiine centre, where after the extension of the centre, Mosaic will move to a larger retail space. Start-ups have been successful for both Moetänav in Baltika Quarter, opened in September and Mosaic in Tartu Kaubamaja centre, opened in February. |
