|
2006-2008 strategy of Baltika Group
 Strategy report in PDF format
Baltika’s goal is to be the leading specialist fashion retailer in Central and Eastern Europe.
We consider our key strategic strengths to be:
- Learning organisation with high targets
- Flexible, vertically integrated business model
- Centralised management with strong retail organisations in markets
- Brand portfolio covering a broad customer base
In the three-year period, from 2006 to 2008, the company’s goal is to achieve profitable expansion:
- End 2005: 86 stores
- End 2008: 160-180 stores
- Enter one or two new markets
- Launch of new brand(s)
Financial objectives 2006-2008
- To increase net sales at least two times in comparison with 2005
- Gross margin at least 52%
- Return on equity at least 30% |
