Baltika Group 2006-2008

Baltika Group 2006-2008 Strategy Report

Baltika’s goal is to be the leading specialist fashion retailer in Central and Eastern Europe.

We consider our key strategic strengths to be:

  • Learning organisation with high targets
  • Flexible, vertically integrated business model
  • Centralised management with strong retail organisations in markets
  • Brand portfolio covering a broad customer base

In the three-year period, from 2006 to 2008, the company’s goal is to achieve profitable expansion:

  • End 2005: 86 stores
  • End 2008: 160-180 stores
  • Enter one or two new markets
  • Launch of new brand(s)

Financial objectives 2006-2008:

  • To increase net sales at least two times in comparison with 2005
  • Gross margin at least 52%
  • Return on equity at least 30%
  • 5
    Brands
  • 7
    Countries
  • 128
    Shops
  • 23 400
    Sales area, m2
  • 48.8 mln
    2015 group turnover, EUR
  • 1 100
    Employees