Mae Hansen Joins Baltika´s Management Board
Mae Hansen will join Baltika´s Management Board and assist in implementing the operational plan.
According to the Chairman of the Management Board Meelis Milder, Baltika is facing radical changes in connection with simplifying business processes, and reducing operating costs. “I´m pleased that Mae Hansen, who has been assisting small and large companies across Europe on diverse strategic matter, is joining us,” said Milder.
Baltika notified the stock exchange about the radical operating and financing plan. Instead of international growth, the company will focus on sales in the Baltic markets, simplifying business processes, and reducing operating costs. Cost savings come from dissolving production in the Estonian production units, reducing the number of brands, and ending several loss-making activities.
Hansen has nearly 20 years of strategic management experience from three continents and seven countries – Estonia, United States, Denmark, Austria, China, India and Russia. With her help, changes have been implemented in Daimler Financial Services (Germany), Match-Maker Ventures (Austria) and WeXelrate (Austria). Hansen has worked for a long time in the finance sector – Merrill Lynch (United States), Byrne Investment Research (United States), Danske Bank (Denmark and Estonia) and FinanceEstonia (Estonia). She has been a supervisory board member of several companies. As of last year, she is a vice president of the International Advisory Board of the University of Vienna.
Hansen helps with her expertise to prepare a national strategy “Estonia 2035”, which purpose is to increase and support the well-being of Estonia and Estonian nation.
Hansen has a university degree from both the United States and Europe, most recently the Global Executive MBA from Vienna University (Austria) and Carlson School of Management (USA).