Monton, Baltman and Ivo Nikkolo will introduce Spring/Summer 2017 collections during DC Fashion Week
An outstanding delegation of 22 Estonian design brands, including Monton, Baltman and Ivo Nikkolo, will participate at the DC Fashion Week. The aim of bringing Estonian fashion and design to Washington is to introduce strong Estonian brands in the US, to create long-lasting cooperation possibilities and to develop e-commerce of the sector. To represent Baltika, Maire Milder as the member of Estonian Fashion Brands Association and Aivar Antonio Lätt as Baltman’s Head Designer will join the delegation of Estonian Minister of Entrepreneurship Liisa Oviir.
Estonian fashion design brands were invited to the DC Fashion Week by Ms. Maria Contreras-Sweet, Barack Obama’s cabinet member, during her visit to Estonia.
„Estonian fashion should be seen on catwalks around the world. We have already proven ourselves in Europe, where for instance the Monton brand is sold successfully at Peek & Cloppenburg. US fashion market is difficult, but we believe we have something unique to offer—our very own design handwriting and very good quality. We would also like to promote our online shop Andmorefashion.com, which already today delivers fashion to customers in more than 44 countries,“ said Maire Milder.
According to Ms. Liisa Oviir, Estonian Minister of Entrepreneurship, the potential of Estonian design is high. „So far only a few Estonian designers have managed to enter the demanding, but interesting US market. However Estonian design is worth introducing. Once on stage our brands will speak for themselves and I hope very much that this high-level fashion event will bring some mutually beneficial agreements”, said minister Oviir.
DC Fashion Week program will include a show of Estonian clothes and accessories, the designers will have meetings with media and buyers and at the Embassy of Estonia will be a joint pop-up exhibition of our fashion and design brands.
The fashion show “EFBA presents: The Best of Estonian Fashion Design“ will be shown at the DC Fashion Week within the framework of International Couture Collections Show on September, 25 at the Carnegie Library. It will bring on stage over 100 sets of Estonian fashion, all styled to match.
“Compiling the show we were imagining the lifestyle of a successful Washington design consumer and decided to include a broad variety of design brands, starting from denim style with the message of reuse to everyday clothing suitable for business meetings to designs for evening receptions and galas,” explained Ms. Oksana Tandit and Ms. Evelin Ojamets, authors of the show, from the Estonian Fashion Brands Association.
„Estonian Designers Union has introduced Estonian design in foreign markets for years. The competitiveness of our design has been confirmed at different design weeks and fashion fairs, many designers have their representatives abroad. This encourages us to look to new markets. We hope that Estonian Design Days in Washington DC will open the door for us to one of the biggest markets in the world”, told Ms. Ilona Gurjanova, head of Estonian Designers Union.
Represented in the project are: Ülle Pohjanheimo, Riina Põldroos, Reet Aus, Tiina Talumees, Kristina Viirpalu, Oksana Tandit, Monton, Baltman, Ivo Nikkolo, Gvido, Birgit Skolimowski, Tanel Veenre, Kadri Kruus, Uncle Paul, Elmet Treier, Stella Soomlais, Andres Labi, Karl Annus, Piret Loog, Mare Kelpmann, New Vintage by Kriss, Estonian Design House.
Schedule of DC Fashion Week and participants: http://www.dcfashionweek.org/