Monton and the Estonian Olympic Committee present the “1918” collection for Estonia’s 100th birthday
Monton, the most internationally successful Estonian fashion brand, and the Estonian Olympic Committee have concluded a new cooperation agreement for the next Olympic cycle during which Monton will create the representative clothes for Estonia’s athletes for next two Olympic Games. Monton’s collection for the PyeongChang Winter Olympics will be titled “1918” and will be released for limited retail sale this November. In a way, it is a joint present from Monton and the Olympic Committee for Estonia’s 100th birthday.
Monton has been an official supporter of Olympic athletes for the past 13 years, and Estonian athletes have worn collections designed specifically for the Olympics in Athens, Turin, Beijing, Vancouver, London, Sochi and Rio de Janeiro.
“These upcoming Olympic Games are particularly iconic, as they will take place at the same time as the 100th birthday of the Republic of Estonia. We therefore decided once again to take Estonian design to one of the biggest fashion stages in the world – the Olympic Games – where we can tell the story of our nation through the creations of our talented designers,” said Meelis Milder, Chairman of the Management Board of Baltika Group.
According to Martti Raju, head of the Estonian delegation to the PyeongChang Winter Olympics, it is important for the national team to be able to wear the creations of Estonian designers at the Olympics. “When representing their country in the world’s biggest sports competition, athletes feel proud to wear stylish representative clothes with national elements, and it unites both the team and the fans. It is also important that the clothes are designed according to the weather conditions at the Winter Olympics and are reliable in the Olympic competition environment. In these regards, Monton’s representative clothes have always served the Estonian team well at all Olympic Games,” said Raju.
The special collection dedicated to the 2018 PyeongChang Olympics will be titled “1918”.
“We aim to create a collection that carries the story of the Estonian people and is comfortable for our athletes. The collection will be presented to the public in November 2017. We hope that every Estonian will find something special from that collection, so that we can celebrate Estonia’s birthday together, while cheering for our top athletes at the Winter Olympics,” added Pille Lauring, Monton’s collection manager.
The Monton PyeongChang collection will be a limited edition. Pre-ordering and wholesale will start on 8 May. The collection will be available at stores and Baltika’s e-shop Andmorefashion.com in November 2017.
Monton is the most successful Estonian fashion brand and belongs to Baltika Group. Baltika is the largest brand house in the Baltic region and includes another four internationally successful fashion brands besides Monton – Mosaic, Ivo Nikkolo, Baltman and Bastion. Baltika’s retail network comprises 130 stores in Estonia, Latvia and Lithuania, and the collections of all the five fashion brands can be purchased via Baltika’s e-shop Andmorefashion.com, which has customers in 44 countries all over the world. Via franchise and wholesale partners, Baltika’s fashion brand collections created by Estonian designers are sold in many European countries, including one of the oldest and most respected European high-street fashion store chains Peek & Cloppenburg. Further information: www.baltikagoup.com
As the umbrella organisation of Estonian sports, the Estonian Olympic Committee (EOC) stands for the principles of fair competition, and for Olympic values. The EOC ensures the preparation and training of top athletes as well as their participation in championship competitions, implements juvenile programmes for young athletes, and increases the popularity of fitness activities through positive examples. The work of the EOC is mainly supported by Estonian enterprises, with its sponsors including Paf, ERGO, JCDecaux, Monton, Nike and Olympic Casino.
Photos of Monton’s previous Olympic collections: