Joining Zalando: A New Chapter for Ivo Nikkolo

We are pleased to announce that Ivo Nikkolo has initiated a strategic partnership with Zalando, Europe’s premier online platform for fashion and lifestyle. This collaboration marks a significant chapter in our efforts to extend our reach and amplify our brand visibility across Europe.

Zalando, established in 2008, has transformed from a small online startup selling shoes from a Berlin apartment into a major force in the global retail sector. It now connects customers, brands, and partners across 25 countries and boasts a base of over 45 million active users. Zalando’s dynamic growth and innovative approach to online retail have set a benchmark in the industry, making it a perfect partner for Ivo Nikkolo as we look to expand our operations and reach new customers in a competitive marketplace.

“Our primary goal in joining Zalando is to expand beyond the Baltics and increase brand awareness for Ivo Nikkolo. Being included in Zalando’s extensive network and tapping into their impressive sales figures is a significant success for our brand,” explains Elis Püvi, Head of E-commerce & Digital Channels.

A key component of our partnership is the integration into Zalando’s newly enhanced ‘Partner’ program. This program has been designed to optimize the partner experience through streamlined processes and elevated, customer-centric marketing services. It allows us to effectively utilize Zalando’s far-reaching capabilities, supported by comprehensive analytics and data insights from over 73,000 marketing campaigns, to develop targeted strategies that resonate with diverse consumer bases across Europe.

“Zalando’s revamped partnership framework is critical for us to scale our customer reach effectively. It offers deep customer insights and benchmarking tools that help ensure our marketing strategies are precisely targeted and highly effective,” adds Püvi. “These tools are invaluable as they allow us to make smarter decisions faster, adapt to market trends more swiftly, and offer our customers exactly what they need at the right time.”

With this strategic partnership, Ivo Nikkolo is set to harness Zalando’s formidable capabilities to not only expand our geographical footprint but also deepen our engagement with customers across Europe.

Elis Püvi
Head of E-commerce & Digital Channels