Listening to Our Customers: What We Learned from Our April 2025 Survey

At Ivo Nikkolo, we believe great design starts with understanding the people we’re designing for. That’s why in April 2025, we conducted one of our most extensive customer surveys to date. More than 1,200 customers and potential customers across the Baltics shared their thoughts, habits and expectations with us.

The goal was simple: to better understand how people experience Ivo Nikkolo today and where they’d like to see us go next. Below are some of the key takeaways already informing our decisions.

Quality, Durability and Craftsmanship

Many respondents described Ivo Nikkolo as a brand known for its durability, craftsmanship and attention to detail. Quality remains one of the most valued aspects of what we offer, and it’s clear that long-lasting design continues to matter.

Trusted for the Essentials

Our formalwear, outerwear, knitwear and dresses stood out as the categories where customers turn to most — especially among those seeking for timeless pieces with an elevated, accessible feel.

Strong Retail Experience

Feedback about our in-store experience was consistently positive. Across all three Baltic markets, customers highlighted the professionalism, helpfulness and warmth of our store teams. The role our people play in shaping brand perception is clearly significant.The people behind our brand continue to play a key role in shaping how it’s experienced. 

Clear Interest in Sustainability

We saw a strong interest in natural fabrics such as cotton, linen, silk and wool. Customers are paying more attention to what their clothes are made of and are willing to invest in garments that align with their values, especially when it comes to sustainability and longevity.

Areas for Improvement

We also heard constructive feedback about areas where we can improve. Customers are looking for:

• A more inclusive size range

• A wider colour palette, including brighter seasonal tones

• Pieces designed to last longer and stay relevant

We’re already working to meet these needs in our upcoming collections.

Looking Ahead

Beyond preferences and product categories, the survey also gave us valuable insight into customers’ financial confidence, shopping habits and decision-making processes. Helping us better understand not just what people want, but how and why they shop.

This survey is part of a broader effort to ensure our growth is shaped by the people who wear our collections. We’re grateful to everyone who took the time to share their perspective, and we remain committed to turning those insights into meaningful change — both now and in the seasons ahead.