The freshly opened store is the first realization of the new retail concept of Ivo Nikkolo. A new store concept aims to attract the updated brand’s target audience after the rebrand and provide an exceptional customer experience.  Marek Kornõšev, Retail Operations and Development Manager at Baltika Group said: „We are delighted to see the project planned for more than one and a half years coming to life. As the renewed Ivo Nikkolo focuses on a new type of customer, a modern woman, we need to become attractive not only with the product offer but with the whole customer experience. A new

The Ivo Nikkolo store, opened in the Rotermann Quarter in Tallinn, is the brand’s first new concept store in Estonia. The first store to feature the new concept was opened earlier in March in the Spice shopping centre in Riga. According to Flavio Perini, CEO and Chairman of the Board of Baltika, the new concept store opened in the Spice shopping centre has already proved itself. “In terms of sales numbers, this is exclusively our best store in Riga. We see a huge potential in Spice. There is a high concentration of strong fashion brands and the shopping centre is going through

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